Discover the Shocking Truth Behind the Numbers!
The real estate industry faces numerous challenges that demand clear strategic planning. A recent survey by Gunnar Gombert Strategy Consulting reveals that only one-third of German property companies engage in strategic planning. These results provide valuable insights into the maturity levels of strategic management and highlight areas needing improvement.
The Five Maturity Levels in Strategic Management
The survey breaks down the maturity levels of strategic management into five stages:
Ad Hoc (Level 1): These companies lack established values, visions, or plans. There are no clear goals or data to support decision-making.
Reactive (Level 2): Values and visions are published, but data is limited to operational aspects. There is no performance accountability.
Structured & Active (Level 3): An open planning process focused on customer strategies exists. Data and KPIs are used to achieve targets.
Managed & Focused (Level 4): Visions and values are developed collaboratively. Regular planning and review processes are established, with clear responsibilities for measures.
Continuous Improvement (Level 5): Continuous dialogue and planning processes are in place. The organization is fully aligned with the strategy, performance data is routinely analyzed, and measures are continuously adjusted. Decisions are data-driven.
Key Findings and Recommendations
A staggering 37% of companies (n=96) fall into the bottom two levels (Ad Hoc and Reactive), indicating a significant need for improvement.
While 73% of companies are engaged in strategic planning, questions remain about the effectiveness of their implementation. Continuous improvement and regular performance analysis are crucial for maintaining long-term competitiveness.
To enhance competitiveness, companies should integrate strategic planning into their core operations, utilize data for decision-making, align the entire organization with strategic goals, and foster a culture of continuous improvement.
Conclusion
The survey results from Gunnar Gombert Strategy Consulting underscore that many real estate companies have substantial room for improvement in strategic management.
By implementing targeted measures and integrating strategic planning processes, companies can significantly boost their competitiveness and ensure long-term success.