A Recap—What's Wrong with the Picture?
The Expo Real 2024 in Munich was an exciting, fast-paced event, where Gunnar Gombert managed to cover an impressive 27.5 km—equivalent to 31,052 steps! Despite the display showing only 2,123 calories burned, the real value came from the priceless conversations and insights shared throughout the expo.

🚶♂️ Walking, Networking, and More
A big thank you to all the welcoming companies, clients, and booths for the fantastic discussions, as well as the evening events that provided delicious food, drinks, and a great networking atmosphere. This expo was more than just a real estate event—it was an opportunity to reconnect and forge new relationships.
📈 Key Takeaways: Business Challenges and Opportunities
What did we take away from this year’s Expo Real? The same message as always: the market is complex, and everything hinges on the role and business model of the player. Some companies are still grappling with financial difficulties, worsened by regulatory challenges in the banking sector. However, on the brighter side, there are investors poised to re-enter the market, particularly in the distressed asset space, which shows promising potential.
🌱 ESG and Tech: The Fragmented Landscape
We had the chance to speak with numerous players in the ESG and tech sectors. The key takeaway? The market remains highly fragmented, with many companies pursuing similar paths in the ESG SaaS space. Speed is of the essence, and partnering with a sector expert could be the key to staying ahead of the competition.
🚌 The VW Bus and the Expo Experience
And what about the VW Bus at the expo? While we counted our steps and burned calories, the bus stood still, well-maintained and symbolic. It was a lighthearted moment amid the hustle and bustle of the expo, reminding us that while we may be in constant motion, some things remain timeless. (Image source: Ideogram 😉)
🤝 Moving Forward: From Conversations to Action
A huge thank you to everyone who made these exciting days so worthwhile. Now, let’s turn our discussions into concrete business deals. After all, this generates tax revenue that can be wisely reinvested into environmental and social initiatives.
Here’s to successfully implementing everything we discussed at the Expo Real 2024! Follow us at Gunnar Gombert Strategy Consulting.