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Back to the Routes: Consulting on VW Bulli Wheels at Expo Real 2024

The white VW Bulli is Back – and Ready for Action in Munich!

After the success of the VW-Bus consulting experiment at MIPIM in Cannes, I kept getting asked: "Is he bringing the bus out again?" – Absolutely! 🚐💨 Now, with Expo Real 2024 just around the corner, the answer is yes, but this time, it’s double the fun.


Gunnar Gombert in his Bulli in at MIPIM in Cannes 2024
Gunnar Gombert in his VW Bulli at MIPIM in Cannes 2024

A Double Bulli Experience at Expo Real 2024

This year, it’s not just the trusty white Bulli from Cannes – I’ve also added a second one to the fleet. Both VW Buses, fully branded as Gunnar Gombert Strategy Consulting, are parked right in front of the exhibition halls at Expo Real in Munich. Easy to spot (and hopefully, just as popular), they’re ready to host insightful consulting sessions on home turf! 🇩🇪 Whether you're looking for fresh ideas, strategic advice, or simply a good conversation over a cup of coffee, you're welcome to stop by.


Gunnar Gombert STRATEGY CONSULTING at Expo Real 2024 in Munich (Source: Ideogram)
Gunnar Gombert STRATEGY CONSULTING at Expo Real 2024 in Munich (Source: Ideogram 2.0)

Creativity Meets Technology: How AI Helped Shape the Vision

One fun twist this year: the images of the VW Buses were created with the help of AI. Using Ideogram, I generated a visual that brings the concept to life. Here’s the prompt that made it happen: "A photo of a white VW Bus with the lettering 'Gunnar Gombert STRATEGY CONSULTING' parked on the busy exhibition grounds of Expo Real 2024 in Munich. The bus is parked near a building with large windows. There are several people standing near the bus and walking on the pavement. The background contains other buildings and expo booths." A big shoutout to AI for adding an extra touch of creativity to the project!


Gunnar Gombert STRATEGY CONSULTING at Expo Real 2024 in Munich (Source: Ideogram)
Gunnar Gombert STRATEGY CONSULTING at Expo Real 2024 in Munich (Source: Ideogram 2.0)

Ready for Conversations – and the Unexpected!

Of course, every road trip has its twists and turns. Will the Bullis hold up through the busy days of Expo Real, or will one of them need a quick pit stop at the repair shop? Either way, I’m excited to engage in lively discussions, whether they happen inside the VW Buses or at the exhibition itself. With so many new ideas and insights to share, it’s going to be an exciting event!


By the way, which one do you like better?


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